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USER INSIGHT & OPTIMIZATION




About Me
I’m Spencer Carey, a designer passionate about blending aesthetics with purposeful strategy to craft impactful visuals.
With a knack for meaningful collaboration and relentless curiosity, my work combines sophistication with approachability for clients in every industry.
My creative journey is a commitment to championing brands that seek distinction, and I believe every detail matters in design.
2025 - PRESENT
Head of Design, ZELIG
Own product + brand design direction across web/mobile, lead research, prototyping, and testing to improve the customer journey. Partner with executives, stakeholders, and engineering to ship features, deliver UI systems, branded creative and launch assets.
2022–2025
Senior UX Designer, ZELIG
Designed end-to-end flows and prototypes, set visual direction for key experiences across product and marketing surfaces. Collaborated with engineering to implement accurate, functional UI and maintain quality through iteration.
2022–2023
Web Designer, Victoria's Secret PINK
Designed brand-right web creative for campaigns and product launches, produced optimized, web-ready assets supporting marketing + merchant goals.
2022–2022
Senior Graphic Designer, MadaLuxe Group
Supported digital brand execution across site, email, evergreen/seasonal campaigns, and cross-channel creative.
2019–2022
Associate Art Director / Digital Designer / Social Media Manager, LF Stores
Led concepts and creative execution for drops, cookbooks, and collaborations across e-comm + social, supported on-set styling and photoshoots. Managed and delivered digital assets, campaign creative, and content calendars to keep brand storytelling consistent across channels.
2017–2019
Graphic Designer / Social Media Manager, Diane's Beachwear
Designed digital + print marketing for e-comm/retail and produced daily social content, supported events, partnerships, and seasonal launches.






